Senior Web Engineer at Syde, building WordPress and WooCommerce solutions from Dornbirn, Austria.
WordPress expert since 2009. AI and PKM enthusiast. Recovering Divi developer.
When I’m not debugging payment gateways or refactoring legacy code, I’m probably tinkering with my Obsidian vault, cooking Indian food, or diving into whatever AI tool caught my attention that week.
Talk to me about
- WordPress development & clean code architecture
- WooCommerce payment integrations
- Personal AI usage – show me your Claude code agents, and I’ll show you mine
- React and modern frontend patterns
- PKM, Obsidian workflows, and SOPs
- Making legacy code maintainable
Journey Highlights
- Built Popups for Divi, the most popular Divi extension per Elegant Themes, grew and sold Divimode
- Spent 6 years in Divi ecosystem, one of very few third-party contributors at Elegant Themes
- Accepted to Codeable experts‘ community (2018)
- Contributed to major WordPress products at WPMU DEV
- Accumulated 40,000+ hours of WordPress experience across global projects
Fun Facts
- Traveled India for 2 years (20 years ago, but still cooking Dhaal like it was yesterday)
- Certified hypnotherapist (never practiced – don’t ask)
- Enjoy board games but usually lack the time for them
- Not a fan of “work-life balance” (I’d have a serious discussion with whoever coined that term)
- Marketing nerd at heart